PPC (Pay Per Click)

PPC is not just about visibility; it's all about getting the right audience. You are better targeting specific demographics and customer interests in your campaigns, thus making sure that your product reaches people most likely to convert into sales. Besides, with PPC, you will pay only when someone clicks on your ad, thus giving you full control over your budget. This way, you will have increased the possibility of Return on Investment maximization.

Think of PPC in such a way that it literally allows you to cut in line and be able to reach customers targetedly who are actively looking for similar products. It not only increases the discoverability of your product but places it in front of a very relevant audience, thus driving more traffic to your website and consequently increasing sales conversions, boosting your ranking on Amazon's search algorithm.