Copyrights cover creative works such as stories, song lyrics, movies, and even software code. Copyright enables creators to control how their works are shared.
Copyright is automatic
As soon as you create a piece of art or pen the lyrics of a song, you establish ownership. There is a legal process that you can—and should—use to gain better legal protection.
Copyrights expire
A person’s copyright lasts for the length of their life plus 70 years. There are different rules for pieces that are created anonymously or under a pseudonym.
TRADEMARK
Trademarks protect brands
Trademarks are used to protect brand names, business names, product names, logos, and slogans. They ensure that a brand can use its assets to build recognition and differentiate itself.
Trademarks need to be registered
While you gain some protection as soon as you start using your brand name and logo, you need to register a trademark with the USPTO to really protect your brand which and allows you to take legal action.
Trademarks can be renewed
A trademark must be renewed after the first five years and then every ten years to remain active. As long as these renewals are filed on time, the trademark will not expire.
What you can and can't Trademark
Stop copycats
Deter competitors from stealing your branding.
Stand out
Create a brand as unique as you, knowing it can be preserved.
Own your brand
Secure the exclusive rights to your names, slogans, and logos.
Defend what’s yours
Make it easier to sue competitors who steal your trademarks.
Enforce your rights
Be empowered to legally claim your unique branding.
Make it legal
Build a powerful brand that’s yours alone with the ® symbol.
