Launching & Ranking

A strategic product launch and good ranking are the cornerstones of success for any product on Amazon. Now, imagine a humongous marketplace with millions of products—without a strategic launch and good ranking, yours risks getting lost. A well-planned launch exposes your product to a greater number of customers searching for relevant products and possibly onto the highly desired bestseller lists. This puts your product in front of people looking for similar items, greatly increasing its discoverability. Even better, the high rank puts your product in front of a highly targeted audience that’s interested in what you’re selling. The result of that targeted exposure comes in the form of more listing clicks. With a highly optimized listing—including quality visuals, compelling descriptions, and positive reviews—those clicks can be turned into sales. Furthermore, a great launch with good reviews and high ranking brings brand awareness and credibility.