Generative AI (Gen AI) refers to artificial intelligence models that can generate new content, such as text, images, audio, or code, based on the training data they have ingested.

These models use deep learning techniques to understand patterns in the data and then generate novel outputs that resemble the training data in style and content.

The key benefits of generative AI include increased productivity, cost savings, and the ability to create highly customized content at scale. However, it is crucial to ensure responsible deployment, address potential biases in training data, and maintain human oversight for critical applications.