Many e-commerce giants use the power of data to create value for their businesses. Specific data allows you to attract potential customers and thereby significantly increase business profits.

Amazon personalizes every interaction by using a large amount of client data.

Data is being used by the company to optimize pricing, advertising, the supply chain, and even to decrease fraud.

Nordstrom’s data engineers have developed a system for monitoring customer habits and behavior using Wi-Fi.

The data obtained allowed the company to study the purchasing trends of its customers, which resulted in the optimization of personalized data and overall improved customer service.